Businesses can often fall into one of two traps when it comes to social media, either they don’t quite understand the value of creating organic posts, limiting what they post across their channels because they ‘don’t have enough time’, or they overdo it, which can mean they serve their audiences with useless information that doesn’t […]

The interviewer becomes the interviewee, as our Content Specialist, Michelle Rooker, takes on questions from the team. From music to film, find out more about 58’s content guru!   Well, I’m normally the one asking the questions! I’m 5874’s Content Specialist; I get to be creative and constantly work on developing ideas that will make […]

You may have heard your digital agency reference ‘clearing your cache’ after making a change to your website, but if you’re non-techy, you might not truly understand what your cache is and why it is affecting your site. Whenever you make a change to your website, whether that be new branding, adding buttons or changing […]

A logo is the crux of your whole brand. Everything from the colour scheme to the iconography used will impact how your entire brand is seen and the marketing materials produced around your projects. Though this can be applied to all industries, it’s particularly important in the ever-competitive commercial property world. Our resident property marketing […]

Next up for interrogation is 5874’s Digital Director, Rupert Cross. He talks about life before 5874 as a Lighting Designer, the work-life balance and homeless charity Let’s Feed Brum.   When Richard and I decided to set up the firm, we did what a lot of founders did and argued a lot over the name. […]

There was a time when personalised marketing materials could be seen as intrusive by consumers, but it’s now something people are no longer surprised by, in fact, many now hope to see more of a personalised approach by brands. Given the amount of content we are exposed to on a daily basis, consumers are often […]

Next up in our ‘Meet the Team’ series, is Digital Designer Emily Elsworthy. 2018 marks 3 years at 5874 for Emily, meaning she is one of our longest-standing members of the team. We talk to her about design, property and superheroes!   I’m a Digital Designer at 5874. I’m responsible for designing websites (occasionally I’ll […]

You may have heard the term thrown around quite a lot recently, especially given the current state of the retail industry, but what exactly makes headless commerce “headless” and is it worth the hype?   Start at the top Let’s start with breaking down the definition of headless: the “head” refers to the front-end of […]

In this next edition of ‘Meet the Team’, we talk to 5874’s longest-standing team member (bar Rupert and Richard, of course) – Digital Designer, Lucy Brown! The rest of the team, as well as our clients, will tell you how hardworking our lovely Lucy is. She’s talented, caring and has a penchant for gin! Find […]

It’s a tough world out there for retail businesses. With savvy consumers prepared to spend longer searching for the best deal and not succumbing to normal marketing techniques, retail businesses are having to find new ways to ensure they get the most out of their marketing campaigns. It can often be difficult to pinpoint exactly […]