We know being on social media can be a bit like being back in high school; a popularity game of brands and people all competing for your attention. It’s a tough online world, but making sure you have the right digital marketing strategy can help you stand out from the crowd. Follow our 5 steps for upping your social media game, below.
Know that every social media channel is different.
While it can work to your advantage posting the same or similar material to all social channels so that it gets seen by different audiences, the best thing you can actually do is to adapt your material accordingly, producing the right kind of content for the varying audiences. This will show your followers that you care about the kind of content your produce.
You don’t need to be everywhere.
As much as you need to be putting the right content on the right channels, you should also only be focusing on the channels that are relevant to your business. Pinterest and LinkedIn are very different platforms with very different audiences. Think about who you are targeting and whether it is entirely relevant for you to be posting on that platform. One thing we do recommend is setting up an account under your brand name even if you don’t plan to use the account, this just stops someone else from setting up an account in your name.
Make use of Live video.
Allow your customers to interact with you and engage in a conversation by using live video. Showcase an event or product launch. Letting your customers into your world builds trust and credibility. Think of your audience and the type of content they might like to see.
Keep on top of the latest social media trends.
We all know hashtags are a great way for people to discover businesses and find new products. You should always keep an eye on what’s trending and take part if it’s relevant. From the Mannequin Challenge to the Ice Bucket Challenge, taking part makes you feel part of the online community and brings a sense of humanity to your business.
Managing social media accounts takes time and a whole lot of effort. It’s not a simple task and it shouldn’t be taken lightly. It’s not a part-time position for someone in the office, it’s a role that requires digital marketing experience and a deeper understanding of how social media and brand representation works. Many businesses take to hiring an external digital agency to help produce content for their social media channels. If you would like some assistance with your digital marketing, give us a call on 0121 369 5874 or email firstname.lastname@example.org.