Choosing an ecommerce platform is an important decision for any online retail business, and Bigcommerce and Magento often top the list as the most popular choices. The two platforms are extremely different in style and functionality, as well as usability. Bigcommerce often performs better than Magento when it comes to discussing price and customisation, however, due to Magento’s reputation as being one of the first and only viable options for ecommerce, its misleading reputation has led to it being chosen over the much cheaper and industry-leading Bigcommerce. Below is a guide highlighting the features of both platforms and the relevant reasons for choosing Bigcommerce over Magento.
A huge difference between Bigcommerce and Magento is the packages they offer and the large contrast when it comes to price. Bigcommerce offer a lower total cost of ownership, meaning that there are no hidden extras like there is in the case of Magento. Bigcommerce is a hosted solution, which is great for new businesses and immediately sets you up with minimal expenditure, saving on hosting, maintenance and update expenses. A benefit of Magento is that it’s open sourced, meaning it can be hosted anywhere, however, this option can become expensive when having to factor in the cost of software upgrades, application hosting and bug fixes, which are included in the cost of a subscription with Bigcommerce, but not with Magento.
Bigcommerce is the only platform to offer Paypal One Touch, making it easier for Paypal’s £170 million shoppers to check out instantly. Bigcommerce’s single page checkout has also proven to increase conversion rates up to 12% by making it simpler and faster for customers to make a purchase. Bigcommerce is constantly leading the way for business growth providing 2x the industry average when it comes to year-on-year same-store sales growth. Its track record and unbeatable 99.99% uptime is matchless when it comes to pushing sales.
Bigcommerce runs all its sites with a shared SSL certification (though there is option for your own) thus making it highly secure. Whereas Magento require you to invest in a 20-hour retainer block, per month, to deal with the numerous security issues Magento sites have. This is yet another addition to the never-ending list of expenses required to keep your site functional and secure with a Magento platform.
Bigcommerce and Magento both offer custom themes and templates, however, Bigcommerce offers a variety of features and add-ons, such as an included mobile site, that make it easy to update and tailor your site to suit your needs. Magento is essentially designed so that developers and designers have more freedom for customisation, however, they come at an extra cost, and with Bigcommerce, support is on hand to show you how easy it is to make these changes yourself without any technical knowledge. Both platforms provide SEO options and marketing aspects, but with Bigcommerce, you’ll find your site easy to manage with detailed reports and analysis on how to manage your ROI.
When you join a Bigcommerce platform, you get access to 24/7 technical support, meaning practical advice and the very best support to make sure you have all the guidance you need to get the very best out of your ecommerce site. Magento don’t offer support as part of their service, and instead your business would have to shell out £3,100 per year for this privilege.