B2B often falls behind B2C, especially when it comes to eCommerce. Despite how fast businesses can grow with a B2B site, many still fall short of being able to keep up with technology and crafting the same seamless customer experience that is expected of B2C.
Shifting from offline to online
Moving B2B online is a necessary shift due to the advancements in technology and how popular eCommerce has become. Having a B2B site can allow your business to offer much more than other offline methods; you can share your full product catalogue and make your business more discoverable to new customers, evidently becoming a source of valuable revenue.
Choosing the right eCommerce platform
Finding the right eCommerce platform for your B2B site depends entirely on the needs of your business, however, there are some things to consider that are imperative to making sure your site delivers.
Know that B2B is different to B2C as you may need to adjust certain criteria depending on relationships with other businesses. For example, you might want to restrict/allow access to different parts of the site depending on the user or hide bulk pricing from B2C customers.
You will also need a unified order management system so that you can control and keep track of all the various parts that make up a B2B site, including fulfilment and customer management tools. This is particularly important with B2B and B2C as you will need to be able to keep track of inventory and user information on both sides. Choose an eCommerce platform that has the flexibility to work alongside the other integrations needed to help your business run smoothly.
User experience is also key here. Make businesses want to buy from your store and make sure it is easy enough for them to do so. A website with a poor user experience will leave customers feeling frustrated and likely to look elsewhere.
You will also need to think around how easy the back-end of your site is to use. You will want a platform with an interface that your team can utilise effectively so that they can make any simple, quick changes themselves.
While there can be more customisations and flexibility with an on-premise solution, SaaS will often save you time and money. SaaS with BigCommerce is a package deal, meaning that it not only makes it easier for you and your team to make changes easily in the backend, but it also still allows for complex built-in features and customisations due to the flexibility of the BigCommerce API. This is why we often recommend BigCommerce to B2B businesses as we find it is often the best fit.
Working with a BigCommerce partner can get you up to speed and live in a short timeframe as well as providing you with all the support you need. As the leading BigCommerce UK Partner and the only with ‘Elite’ status in Europe, we can help you replatform to BigCommerce quickly and effectively and help you set up your B2B store. For more information, email firstname.lastname@example.org or call 0121 369 5874.