We’ve entered 2019, which can only mean one thing when it comes to businesses and brands: a look back at the highs and lows of the previous year and what can be done this year to help improve the business.
As a web development agency, we often get asked what can be done to help improve a brand’s website following a busy peak period, so as we enter this new year, we’ve put together 5 tips on how you can make your website feel brand new in 2019.
Add more CTA’s
A CTA is a vital part of any website. You’ve managed to get visitors to your site, so the next step is to get them to complete an action. In order to do this, you need to tell them what their next step should be, whether this is “Buy now” or “Get a quote” – a clear CTA will push your visitor in the direction you wish, so make sure you include them across your site.
With such a saturated internet, full of many businesses offering similar services or products, it’s hard for users to know who to trust – this is where testimonials come in. Try and contact some of your clients or customers and grab some testimonials or products reviews and display them on your site. This will make you seem more legitimate and trustworthy.
We’ve talked about making your website more mobile responsive previously, but we’re still finding many businesses’ websites are still not mobile-friendly. The reality is, this will now start to affect your search rankings as mobile-friendly pages will now rank higher in mobile search results. Your users need to have the best browsing experience possible, otherwise they will quickly leave your site. Talk to one of our team today who talk you through the process of making your website responsive.
It’s easy for a user to be browsing a page on your site and suddenly come to a dead end. Ideally, you want them to navigate through your site smoothly to the point where they are constantly moving. Link to old blog posts, your service pages and get those call to actions in there, so that the user stays interested and on your site.
Sort out those 404’s
If your website has been around for a long time or is quite a large site, chances are, you may have a few broken pages or links. You probably won’t even know about half of them and some could hold essential pieces of information for your visitors. Take this fresh start and new year to sort through all those broken parts and get your site running and functioning fully and smoothly.