Whether you have an in-house marketing team, or have hired a marketing agency to promote your business, it’s important to ensure you are utilising social media to boost your online presence. We’re not just talking about a tweet here and there, we’re referring to all forms of content creation and the manner in which the content is distributed.
It’s easy to put out generic posts on social media using hashtags to target an audience, but having relevant content that will ensure audience interaction should be a key part of your marketing strategy. From real estate reports to case studies, there are plenty of ways to update your website and produce sharable content. Blogs also play a pivotal role in creating SEO that will improve your brand awareness online. Informative posts, not just about your business but the industry as a whole, will provide for interesting discussion pieces that can be shared across social. This will differentiate you from other commercial property businesses, as well as ensuring consumers see you as knowledgeable in your field.
The next generation
The real estate business is beginning to welcome the next generation of directors; millennials who are naturally social media savvy are ensuring their businesses are persistent in using this method of marketing. As a competitive and in-demand industry, being relentless in emphasising your brand online is imperative to making sure you continue to be successful. LinkedIn, in particular, is a great source for potential clients and partners in the commercial property sector, and it’s only going to get bigger.
One of the key reasons for making the most of social media is down to the quality insights that give you a better understanding into who your audience is and who you should be targeting. You can find out what content receives a greater response, and then adapt your style accordingly. You can also use Facebook Ads to hone in on key markets, putting your business constantly in the spotlight. This also allows you to have more control over your ROI.