Commercial property can be a highly competitive industry, which means it’s extremely important to make sure you have a marketing strategy in place that ensures your targeting the right people and getting noticed. We’ve put together a guide on the best tactics in commercial property marketing right now, and how you can use them to bring in more prospective agents and tenants.
1.Understand the digital marketing trifecta
Before you begin applying these strategies, it’s important that you understand the digital marketing trifecta and how each area can be used to your advantage. The trifecta is split into earned media, paid media and owned media. You need to make sure you have a good balance of each as part of your strategy; this will ensure you don’t blow your marketing budget early and each media type will work together to build on any leads.
You absolutely must create a website for each of your properties. You need to leave a digital footprint and have somewhere where all the information about the property can be easily accessed. It is also somewhere you can link all the other types of media back to, including your social posts and paid advertising.
3.Build your property as a brand
We’ve previously written a post detailing how you can turn your property project into a brand, which you can see here. This strategy works particularly well in order to make all your content instantly recognisable to your target audience. Remember, it’s not just about selling a physical space, it’s about selling the whole experience.
4.Create organic content
Creating organic content is key to bringing people to your site and building your online profile. You should be making full use of Facebook, Twitter and LinkedIn to ensure you are successfully targeting the right individuals. A blog is useful tool for building your rankings and SEO – don’t be afraid to share your knowledge on a topic or shout out about your achievements, it’s all part of promoting your property business.
5.Utilise paid advertising
As part of your marketing strategy you’ll already have a target audience for your commercial property project, and with new methods of digital marketing now in place, there are many ways in which you can use paid advertising to ensure you’re reaching this audience. Remarketing and retargeted ads are a great way of making sure visitors to your site never forget you, while paid for banners on various commercial real estate portals will also make sure your business is noticed. Though it can be expensive, Google AdWords can also be a powerful tool for bringing more visits to your site.
There are many methods/strategies you can use to ensure your commercial property business is marketed to the right people, but the main thing to consider is that you are not following one set path and are instead spreading your marketing budget across all relevant media. Working with a creative agency like 5874, who are experienced in commercial property marketing can ensure you are getting the most for your money while also allowing you to focus on other aspects of the business. For more information, give us a call on +44 (0)121 773 5978, or email at email@example.com for more info.