Latest

Voice Search – How will it affect your future?

May 24th, 2018 by

We’ve previously discussed how visual search will affect your business, but given the recent rise in voice search and the smart speakers that live in our homes as our own personal assistants, we’re looking at what’s in store for your business and what you can do to make sure you stay on top of the […]

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A guide to PPC

May 17th, 2018 by

Investing some of your marketing budget into Pay-Per-Click (PPC) can be a great way of buying visits to your site and hopefully see more conversions, but as with any marketing strategy, it needs to be done right. If you are looking to get started in the world of PPC advertising, there are a few things […]

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How to create sharable content

May 10th, 2018 by

We are living in a digital world. On a daily basis we are overexposed to information as advertisements are mixed in with our family announcements, memes and the latest social media chain mail. The pressure to produce content that is seen and heard is at an all-time high when there is so much to compete […]

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Measuring the success of your marketing campaigns

May 3rd, 2018 by

You’ve launched a new marketing campaign but you’re still not sure how exactly you measure whether it’s been a success or a failure. Many businesses fall short in the analytical stage of a marketing campaign, getting too caught up designing the creative and not spending enough time understanding how you measure and track the results. […]

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Evolution of digital marketing in Commercial Property

April 26th, 2018 by

We all know that digital marketing is forever changing to include the latest social platform and algorithm changes. As technology becomes more advanced, so does the desire of our audiences to see new and inventive ways we showcase our products and services. This is particularly relevant in the commercial property industry, given that the product […]

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BBQ, beer, but no business!

April 24th, 2018 by

It’s not often the 58 team get to see each other outside of the office, but as the sun decided to show its face on an April weekend, we couldn’t resist cracking out the BBQ to fully embrace a bright Saturday afternoon! Our very own Rupert Cross and his family played hosts, cooking up a […]

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The GDPR Basics

April 19th, 2018 by

We know what you’re thinking, ‘not another confusing post on the GDPR’, but we’re going to do our best to explain the EU’s General Data Protection Regulation without leaving you in the depths of legal jargon. Our aim is to hopefully give you a better idea of what the GDPR is and what it means […]

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Do you really need ongoing web maintenance?

April 12th, 2018 by

Everyone dislikes paying bills. We all would rather spend our money on physical items or experiences than seeing it disappear from our bank accounts, with seemingly nothing to show for it. The thing is, we all know paying bills and taxes is essential, and while it might not be a ‘fun’ expenditure, they are necessary […]

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How to produce a quality property brochure

April 5th, 2018 by

The foundation of any great property marketing campaign is often an expertly designed quality brochure. Despite digital taking over in most industries, a brochure is still a solid marketing tool in the property industry, with it often forming the pillar of your brand that all other marketing materials, including a website, stem from. A great […]

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The Do’s and Don’ts of Facebook Advertising

March 22nd, 2018 by

Facebook advertising is a powerful marketing tool that all businesses should consider using and adapting to their marketing strategy. However, it’s a tool that many businesses and marketers are still getting used to, meaning that mistakes are often made and money is wasted down to a lack of knowledge in how to utilise Facebook advertising […]

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