Clearing your cache: A simple fix to update your website

November 9th, 2018 by

You may have heard your digital agency reference ‘clearing your cache’ after making a change to your website, but if you’re non-techy, you might not truly understand what your cache is and why it is affecting your site. Whenever you make a change to your website, whether that be new branding, adding buttons or changing […]

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Commercial Property: Getting your logo right

November 1st, 2018 by

A logo is the crux of your whole brand. Everything from the colour scheme to the iconography used will impact how your entire brand is seen and the marketing materials produced around your projects. Though this can be applied to all industries, it’s particularly important in the ever-competitive commercial property world. Our resident property marketing […]

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Meet the Team: Rupert Cross

October 25th, 2018 by

Next up for interrogation is 5874’s Digital Director, Rupert Cross. He talks about life before 5874 as a Lighting Designer, the work-life balance and homeless charity Let’s Feed Brum.   When Richard and I decided to set up the firm, we did what a lot of founders did and argued a lot over the name. […]

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Make your marketing personal

October 18th, 2018 by

There was a time when personalised marketing materials could be seen as intrusive by consumers, but it’s now something people are no longer surprised by, in fact, many now hope to see more of a personalised approach by brands. Given the amount of content we are exposed to on a daily basis, consumers are often […]

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Meet the Team: Emily Elsworthy

October 11th, 2018 by

Next up in our ‘Meet the Team’ series, is Digital Designer Emily Elsworthy. 2018 marks 3 years at 5874 for Emily, meaning she is one of our longest-standing members of the team. We talk to her about design, property and superheroes!   I’m a Digital Designer at 5874. I’m responsible for designing websites (occasionally I’ll […]

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What is Headless Commerce?

October 4th, 2018 by

You may have heard the term thrown around quite a lot recently, especially given the current state of the retail industry, but what exactly makes headless commerce “headless” and is it worth the hype?   Start at the top Let’s start with breaking down the definition of headless: the “head” refers to the front-end of […]

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Meet the Team: Lucy Brown

September 27th, 2018 by

In this next edition of ‘Meet the Team’, we talk to 5874’s longest-standing team member (bar Rupert and Richard, of course) – Digital Designer, Lucy Brown! The rest of the team, as well as our clients, will tell you how hardworking our lovely Lucy is. She’s talented, caring and has a penchant for gin! Find […]

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Measuring Cost Per Acquisition – What is it and Why?

September 20th, 2018 by

It’s a tough world out there for retail businesses. With savvy consumers prepared to spend longer searching for the best deal and not succumbing to normal marketing techniques, retail businesses are having to find new ways to ensure they get the most out of their marketing campaigns. It can often be difficult to pinpoint exactly […]

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Meet the Team : Richard Peachey

September 13th, 2018 by

Kicking off our new blog series ‘Meet the Team’ is our very own Client Services Director, Richard Peachey. Co-founder of 5874, find out how Richard started his career and why he loves property so much!     No. Marketing for me was a diversion if you like. I went to University and I studied Building […]

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What’s the deal with landing pages?

September 6th, 2018 by

You’ve probably heard your digital agency raving on about landing pages and how your business needs them, but do you know why? Though the name does give away a huge clue behind what a landing page is, many people still don’t know their purpose or how to use them effectively to aid your business. Keep […]

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