Eastgate

Eastgate, founded in 1990 and inspired by Britain’s native heritage, are a niche online retailer catering for those among us that have an affinity towards the world of myth, legend, history and the Arts Magickal.

THE CHALLENGE

Having identified a gap in the market for authentic, affordable, historical and magically themed jewellery, we were tasked with creating a beautiful, easy to use website that could scale along with Eastgate’s inventory.

SUMMARY
  • Frustrated: by outdated and poorly supported legacy platform
  • Difficult: software updates, security patches and maintenance
  • Expensive: customisation was costing £hundreds per month
SOLUTION

BigCommerce’s out of the box B2B tools were a perfect fit and we were able to help customise the look and feel to suit their needs. The new site allowed customers from round the world to view live stock levels and order 24/7 without having to directly contact to a member of staff.

RESULTS
  • Full order and customer history imported from legacy platform
  • A fully-responsive eCommerce website and social media integration
  • Reduced cart abandonment, improved UX and conversion rate

Empowered with a few magic tricks of their own, Eastgate continue to develop new ranges and artists who are as passionate about their products as they are.  We continue to work with them on an ad-hoc basis for technical support and digital marketing support.