Heathrow Logistics Park

Heathrow Logistics Park is a 317, 246 sq ft distribution and logistics development on behalf of BlackRock and Graftongate

THE CHALLENGE

As a large distribution and logistics development located within minutes of Heathrow cargo terminal, the project required a robust marketing campaign to promote the scheme to agents and potential occupiers. Heathrow Logistics Park approached us to provide its full marketing support service, from concept through to completion.

SUMMARY
  • Message: client needed to ensure this was delivered in the right way
  • Awareness: increased within property community
  • Target: ensure that the right occupiers and agents were targeted
SOLUTION

The client needed to ensure that the message of this multi-million pound project was delivered to the right people. Working closely with the joint agents JLL, Doherty Baines and DTRE, our team put its full marketing force behind the project. Throughout the construction phase, out team worked on delivering HTML email campaigns and producing various marketing collateral promoting the scheme, including designing signage, brochures, window vinyls and banners. Alongside this, our team also delivered multiple successful onsite launch events.

RESULTS
  • Website created and updated, with a live webcam onsite
  • Strong awareness and letting campaign (Direct Mail and HTML)
  • Successful onsite launch events to over 80 occupiers and agents
  • Bespoke marketing suite onsite
  • Branded merchandise designed and distributed
  • Video presentations

 

BlackRock and Graftongate were very happy with our robust marketing campaign and continue to work with us on an ad hoc basis.