JD Pipes

JD Pipes (JDP) are  one of the UK’s leading distributors of civils and drainage products for house building, commercial, civils, groundwork and agriculture.

THE CHALLENGE

As leading experts in their field with a continually growing network across the UK, JDP needed an eCommerce site that would work for their needs as an expanding eCommerce business.

Due to building frustrations with with the self-supported Laravel system, JDP conducted research into finding a robust SaaS solution – which led them to BigCommerce.  As the leading, certified BigCommerce partner in the UK, we were ideally positioned to assist with the re-platforming process.

SUMMARY
  • Frustrated: by feature-poor, plus development and maintenance issues
  • Difficult: version updates and no formal support structure
  • Expensive: hosting fees and hours of staff management
SOLUTION

Whilst a large and complex project owing to the sheer amount of products, the BigCommerce API imported them all with ease and enabled the project to be completed ahead of schedule. JDP are now fully up-and-running on BigCommerce and ready for more financial and technical growth.

RESULTS
  • A beautiful custom built, fully-responsive eCommerce website
  • Branded user experience and faceted search for streamlined results
  • Improved Search Engine rankings for across product range
  • Reduced cart abandonment, improved UX and conversion rate

JDP were very happy with our strategy led, design and development approach and now work with us on a retained basis for design and digital marketing support.