Want That Trend

An online fashion retailer showcasing the latest in affordable women’s fashion

THE CHALLENGE

As the business grew, Want That Trend recognised they needed the website to move in time with their success. They started with an off the shelf theme and then watched as their business grew very quickly. Needing a platform that would grow alongside them, they went to BigCommerce looking for a cost-effective way to launch their business – and that’s where we got involved.

were able to keep up with their quick success with the help of BigCommerce’s great API’s, and its enterprise-level infrastructure, which meant they had a proven successful blueprint of a new store setup.

 

SUMMARY
  • Platform – needed a cost-effective platform
  • UX – users needed a buying process which was easy to follow
  • Sales – how to improve conversion rates and increase sales
SOLUTION

Working closely together, Want That Trend and our team decided it was time to re-launch their website with a fresh and professional look. After taking into consideration different platforms like Magento, Want That Trend came to the realisation that the benefits of BigCommerce and the lower total costs of ownership mean’t they decided to stay with the platform for a relaunch by us.

We made use of BigCommerce’s enterprise features, which included sitewide SSL and faceted search. We also integrated Apple Pay with all of the above, improving the conversion rates and increasing the sales for Want That Trend. Not only did we revamp the website, but also put into place a marketing strategy to establish the brand for affordable women’s fashion and reach out to the right audience.

RESULTS

We re-designed the banners and storefront, allowing for a much cleaner and chic appearance, along with helping them develop their overall marketing strategy. The move to BigCommerce platform Stencil also meant that Want That Trend is on the most up-to- date system which will help with any future updates. With the help of BigCommerce’s great API’s and its enterprise-level infrastructure, they now have a proven successful blueprint of a store setup.

We continue to support Want That Trend with web development and design updates.